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Over a dozen research studies in both Europe
and the U.S.demonstrate the medium's ability to attract attention and:
- generate advertising/brand name recall.
- increase purchase interest.
- build store traffic.
- increase product sales.
Categories for which custom market research
was conducted include:
- candy (several brands)
- juice products
- lottery tickets
- pre-paid phone cards
- automobile tires
- motor oil
Results vary by category.
Test results can be viewed here.